Friday, March 27, 2009

Helping FVHA

In 2001, I helped Fox Valley Humane Association get in as the pro bono client for Directions Incorporated, the advertising agency I work at. They were our pro bono client for three years. It was a wonderful experience, to be able to work and learn while helping a client that I loved. In the years that we helped them, we did market research, a marketing plan, public relations plan, and lots of marketing materials such as brochures, sell sheets, posters, signage and much more, including a 1000+-page Web site,

We also helped them with their capital campaign to build a new shelter building. This picture is of my husband and me with our first cat, Mackenzie, who was adopted from Fox Valley Humane. Debbie Daanen Photography donated their time to take beautiful pictures like this for the capital campaign materials. This was a nice picture because it depicted how adopting a furry family member made a difference in our lives.

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